Topic Progress:

“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you to more important things.” ~ Duane Forrester, Senior Product Manager, Bing

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    1) Brainstorm your social media tag lines (a/k/a interesting/fun/clever/impressive elevator pitch).

2) Write copy for each of your site Pages, such as “About,” “Services,” “Contact,” “Reviews,” etc. Stock each of these pages with your targeted SEO keywords for the greatest effect, but it’s not necessary right away..

3) Focus on delivering your kind of value. It can only be a few sentences, as long as it’s entertaining, inspiring, or educational.

4) Search on Google and Bing for post names you’re considering to see what comes up. Go with something unusual so it stands out from the pack. I typically title posts after I’m finished writing them and taking a peek to see what’s already out there with a similar name.

5) Research and create your own sales and service policies so you can post them clearly for prospective customers!

6) Consistency is key. Decide on a tone of voice you want to have and stick with it so your visitors know what to expect from you.

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Lori Randall